The Lifestyle Historian™

Storytelling for the Modern Legacy

Your story is not just content. It is the foundation of your brand. The origins of your Craft, the ideas behind your products, and the meaning that sets you apart. When a narrative is clear, intentional, and culturally rooted, it becomes one of the most powerful tools a company can use.

A woman with red hair in a blue floral dress, sitting on a porch with a book on her lap, holding a tea cup, smiling at the camera, with greenery outside the window.

Photo Credit: Catherine Nguyen Photography

Welcome to The Lifestyle Historian.

Founded by Julia Reinert, The Lifestyle Historian™ is a brand storytelling and consulting practice where history meets strategy.

With more than twenty five years of experience in marketing, branding, and event planning, paired with an academic background in history and journalism, Reinert brings a historically grounded approach to contemporary brand strategy. Her work is guided by a lifelong curiosity about how people connect with the world around them and the objects, spaces, and stories that shape those connections.

A brand’s story lives in the details behind products, the origins of craftsmanship, and the cultural context that makes work distinct. When these elements are clearly understood and thoughtfully articulated, storytelling becomes a strategic tool rather than surface-level messaging.

The Lifestyle Historian™ helps brands uncover and translate their history into narrative strategy that creates clarity, strengthens identity, and builds meaningful connection with the people they serve.

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Our Approach

The Lifestyle Historian™ approaches brand storytelling as research-driven strategy. The work goes beyond traditional marketing to understand where a brand comes from, how it was made, and why it matters.

Each engagement begins with research. Origins are studied. Craftsmanship is documented. How people use and remember a product is considered. The goal is to understand the full story before deciding how it should be told.

Once a brand’s story is clear, the next step is deciding how it should be shared. No two brands require the same mix of channels. Some stories are best told through writing. Others through digital platforms, social media, public relations, or in-person moments.

The Lifestyle Historian™ brings experience across marketing strategy, writing, public relations, and event planning, allowing each story to be expressed in a way that fits the brand rather than forcing it into a formula. Events are approached as part of the narrative, not as standalone occasions, designed to reflect a brand’s history and values and to give audiences a direct way to engage with the story.

Work often happens on site. Archives are explored. Studios and production floors are visited. Founders and craftspeople are interviewed. Stories are documented where they actually live.

The result is a clear, grounded narrative that helps a brand communicate with confidence and connect more meaningfully with its audience.

Services

Brand Storytelling and Consultation

Strategic guidance that helps brands uncover what makes them distinct. Through research, analysis, and narrative development, we help companies articulate their identity, understand their audience, and create storytelling strategies that support growth, visibility, and meaningful connection.
Marketing Strategy Development

Comprehensive marketing support that integrates brand history, market insight, and creativity. This includes digital and traditional strategy, event alignment, PR opportunities, and outside of the box ideas rooted in cultural relevance and human behavior.
Content Creation

Purposeful writing that reflects a brand’s story, values, and voice. This includes blogs, editorial features, website copy, product descriptions, historical narratives, and social content crafted to be both strategic and emotionally resonant.
Story Driven Event Planning

Ideation, planning, and execution of events that reinforce a brand’s identity and create memorable experiences. With more than 1200 events planned, we bring a detail oriented approach that uses events as a platform for storytelling, education, connection, and brand presence.
Historian and Archivist Support

Research, documentation, and interpretation of a brand’s origins, cultural lineage, materials, craftsmanship, milestones, and people. This includes archive development, object or collection research, and the creation of narratives that preserve legacy while supporting future growth.